Bridging Content and Product: Alisa Meredith's Evolution in Marketing

Ever wonder how a content marketer becomes a product marketing powerhouse?

In this episode, we sit down with Alisa Meredith, a seasoned marketing professional with over 20 years of experience in content strategy and product marketing.

Alisa shares her journey from running a marketing agency to creating and leading a production unit at Tailwind and refining her project management skills at Semrush. Along the way, she opens up about the challenges she’s faced, offers advice for young women entering the marketing field, and discusses how she’s embracing the future of AI.

Known for her compelling storytelling, strong analytical skills, and expertise in content marketing, Alisa provides a candid look at her path from content creator to product marketing manager. Whether you're an aspiring marketer or a seasoned professional, this episode offers an inspiring and insightful glimpse into her evolution in the ever-changing digital landscape.

Follow Alisa Meredith:

• LinkedIn: Alisa Meredith

Additional Links:

• Semrush
• Chat GPT
• HubSpot
• Pinterest

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