Mackenzie Heflin: Your story is the strategy: Building a business that feels like home // #37

In this episode, we're diving into how to use your story to build a magnetic business with Mackenzie Heflin!

Mackenzie Heflin is a storyteller at heart who supports creatives, entrepreneurs, and online business owners in turning their lived experiences into powerful content that builds true connection and community. She teaches how to use your story to grow with purpose and sell in a way that feels completely authentic. At the core of her work is a deep belief: your voice matters, and your story is meant to be shared.

What you'll learn:

• What originally led Mackenzie to her business, even though it wasn’t the path she planned to take.
• How she navigated the loss of her first business and the moment that sparked a new direction.
• The shift she made to align her work with life as a new mom.
• Her content frameworks that build trust, community, and connection without compromising your authenticity.
• Simple ways to position yourself as an authority while still feeling like you.
• Her wisdom on how to write when you don’t know or have a niche / target audience (and how her first viral TikTok came from this exact space).
• How to turn your big, transformational stories into smaller, meaningful pieces that compound and reflect your leadership, expertise, and magic.
• The storytelling tools and methods she uses that you can start playing with today!
• How her “3 layers deep” approach helps your audience truly connect with who you are, building trust, community, and resonance.

This is a rich and inspiring listen for anyone ready to share their story more boldly and build a business that’s rooted in truth, authenticity, and connection! :)

Connect with Mackenzie:

• Explore ways to work with her genius
• Hang out with her on Threads, TikTok, and Instagram

Did something resonate? Have a question? Send me a message!

Disclaimer:
This podcast is for entertainment purposes only. Please consult with your doctor, therapist, or financial advisor for medical, mental health, or financial advice.