FFCA Episode 6 - Taking Your Assets to Market

Listen in as FFCA special edition narrator Bill Laing does his thing with one of the most important sections in Jon's book. Taking assets to market is where the creative person often falters. But chapters like "We Are All Salespeople," a rethink of negotiation and why the art of the deal matters, as well as managing the time/cash crossover are key ideas to chew on.