They should have died out when the lightbulb was invented. Instead they’re a $10 billion industry. What does it mean that we still want tiny fires inside our homes?
SOURCES:
Tim Cooper, professor emeritus of sustainable design and consumption at Nottingham Trent University.
Gökçe Günel, professor of anthropology at Rice University.
Steve Horenziak, president of the National Candle Association.
Meik Wiking, Danish happiness researcher, C.E.O. of the Happiness Research Institute.