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643. Why Do Candles Still Exist?

Author
Freakonomics Radio + Stitcher
Published
Fri 01 Aug 2025
Episode Link
https://freakonomics.com

They should have died out when the lightbulb was invented. Instead they’re a $10 billion industry. What does it mean that we still want tiny fires inside our homes?

 

  • SOURCES:
    • Tim Cooper, professor emeritus of sustainable design and consumption at Nottingham Trent University.
    • Gökçe Günel, professor of anthropology at Rice University.
    • Steve Horenziak, president of the National Candle Association.
    • Meik Wiking, Danish happiness researcher, C.E.O. of the Happiness Research Institute.

 

 

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