357. Can an Industrial Giant Become a Tech Darling?
- Author
- Freakonomics Radio + Stitcher
- Published
- Thu 08 Nov 2018
- Episode Link
- https://freakonomics.com
The Ford Motor Company is ditching its legacy sedans, doubling down on trucks, and trying to steer its stock price out of a long skid. But C.E.O. Jim Hackett has even bigger plans: to turn a century-old automaker into the nucleus of a “transportation operating system.” Is Hackett just whistling past the graveyard, or does he see what others can’t?
