306. How to Launch a Behavior-Change Revolution
- Author
- Freakonomics Radio + Stitcher
- Published
- Thu 26 Oct 2017
- Episode Link
- https://freakonomics.com
Academic studies are nice, and so are Nobel Prizes. But to truly prove the value of a new idea, you have to unleash it to the masses. That's what a dream team of social scientists is doing — and we sat in as they drew up their game plan.
