You’re Not Under Pressure—You’re Under an Illusion

This episode with Brian Hite was a game-changer. Brian breaks down the myths we carry around pressure and stress—especially in high-stakes roles—and replaces them with something way more empowering: the truth that both are illusions, and how we choose to view a situation determines whether we crumble or rise.

From childhood bike crashes to elite-level stunt work, Brian’s life experience feeds directly into his frameworks. He shares how his “FACTs” model, his military training methods, and decades in high-performance zones shaped a science-backed, deeply human approach to performing under fire.

What stood out most? The clarity with which Brian separates stress from pressure—and the actionable tools to combat both. Whether you're in a boardroom, on a battlefield, or facing personal breakdown, this is the mental reset you didn’t know you needed.

Episode Highlights

"Stress and pressure aren’t built into the moment. You bring them with you." – Brian Hite (30:15)

"High-stakes simply means the outcome really matters." – Brian Hite (00:32)

"If you want the outcome, shift your focus off it and back into the moment." – Brian Hite (58:24)

"You’re never off the path—the path ends under your feet." – Brian Hite (55:42)

Stay Connected with Brian Hite:

Website: https://BrianHiteGlobal.com

Facebook: https://www.facebook.com/brian.hite1/

LinkedIn: https://www.linkedin.com/in/brianchite/

Stay Connected with Frank:

Website: https://frankhereda.com/

Instagram: https://www.instagram.com/frankhereda/

Facebook: https://www.facebook.com/FrankBHereda

Tiktok: https://www.tiktok.com/@coachfrankhereda

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