Meet the Fitness Franchise That’s Disrupting an Oversaturated Market

Is boutique fitness oversaturated? Discover Strength doesn’t think so — because they’re doing it completely differently.

In this episode of Franchise Unfiltered, Wes sits down with Scott Breimhorst, VP of Franchise Development for Discover Strength, a cutting-edge fitness brand redefining what it means to own and operate a premium fitness franchise.

With a science-backed, twice-per-week strength training model, degreed exercise physiologists, and a high-end client experience, Discover Strength is turning heads — not just with customers, but with serious franchise investors.

💡 Learn:

-Why Discover Strength turns down unqualified candidates

-What makes resistance training the most in-demand fitness solution

-The unique culture and retention strategy behind their explosive growth

-Why they aim for 250 elite locations instead of 1,000+ mediocre ones

🔥 Whether you’re exploring fitness franchises or just want to know what’s next in boutique wellness, this episode is a must-watch.

7 Steps to Owning a Franchise:

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If you would like to learn more about this particular franchise opportunity or discuss franchise ownership in general - feel free to use the link to my calendar below to schedule a free, no-obligation introductory meeting.

https://calendly.com/wes-barefoot/introcallwithwes

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