He Rebranded a Bug Business into a $31B Empire

In this episode of Franchise Unfiltered, Wes Barefoot welcomes back Andy Fuller, founder and CEO of Mosquito Hunters — now expanded into Pest Hunters and Humbug Holiday Lighting. Andy shares the story behind the rebrand, the mindset shift from seasonal hustle to empire-building, and how his franchise model grew from a $2B niche into a $31B multi-service powerhouse.

Whether you're a franchisee, business owner, or aspiring entrepreneur, this conversation is packed with gold.

⏱️ Timestamps

00:16 – Why Andy Fuller is back: A major rebrand & new service lines

02:05 – From corporate burnout to business with purpose

05:14 – The 3-in-1 model: Pest Hunters, Mosquito Hunters, and Humbug Holiday Lighting

08:53 – Why holiday lighting isn’t just a side hustle anymore

15:01 – The “keeping up with the Joneses” effect driving massive demand

21:26 – Marketing strategy: Why “Christmas in July” works

26:59 – What the DQ Blizzard, Big Mac, and stuffed crust pizza have in common with franchising

30:30 – From $2B to $31B: The math that justified the rebrand

33:43 – Higher-caliber franchisee candidates since launching the 3-in-1 model

36:56 – Costs, equipment, and what new owners need to get started

7 Steps to Owning a Franchise:

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