Franchise Lead Gen Is Broken. Here’s How to Fix It! | Ep. 2

Ghosted by franchise leads? Paying $200 to $300 a pop and still not seeing results? You're not alone. In this episode, guest host and producer Joseph Lewin joins Sean McKay to expose why franchise lead generation is falling flat—and how to fix it fast.

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Sean outlines the three biggest culprits: poor lead quality, ineffective budget strategy, and low close rates. Together, they explore the compounding costs of these issues, from bad form data and fake names to low spend that slows down momentum. They also get specific about using OTP verification, third-party financial data, and feedback loops that actually train ad platforms to deliver better results.

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For emerging franchise brands trying to sign new deals, this tactical conversation cuts through the noise with practical fixes you can apply right now.

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📌 What We Cover

• The three reasons your franchise lead gen might be failing
• How bogus info and autofill sabotage lead quality
• Using OTP (one-time password) verification to qualify real prospects
• Leveraging third-party and first-party data to reach financially qualified leads
• Why lower monthly spend can actually drive up your customer acquisition cost
• How to keep sales teams motivated with the right volume of leads
• The critical role of momentum and frequency in franchise marketing
• Best practices for automation, speed-to-lead, and nurturing through educational content
• Creating feedback loops from your CRM to ad platforms to improve targeting
• Real-world example of poor follow-up losing a high-intent buyer

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🔗 Resources Mentioned

• yoursitehub.com — Schedule a no-cost consultation with Sean
• Franchise.org — Referenced for industry growth and spend trends