20 | Anna Morgado / AM Ceramics: How Vulnerability Transforms Artistry and Business From Fear to Freedom

🎙️ From Clay to Connection: The Artistic Entrepreneurship of Anna Morgado

How do you build a soulful business rooted in creativity, community, and intuition?

In this episode, we sit down with Anna Morgado—a Brazilian ceramic artist and entrepreneur now based in Hamburg—whose journey from graphic designer to successful creative founder offers a fresh, feminine perspective on entrepreneurship.

Anna’s story is one of transformation: from a childhood filled with artistic curiosity to building a thriving ceramics brand that honours authenticity, spirituality, and vulnerability. Through deep conversation, we explore how she grew her business by sharing her personal process, built a strong online presence without losing her soul, and turned her studio into a space of healing, teaching, and community.

Whether you're a founder, artist, or someone seeking a more aligned approach to business—this episode will inspire you to slow down, connect inward, and redefine what success really means.

🔑 In this episode, we talk about:

• Healing fears of visibility and judgment in entrepreneurship
• Turning handmade art into a scalable, soulful business
• Pricing creative work with confidence
• The role of social media in building community—not just followers
• Balancing feminine and masculine energy in business strategy
• Clay as a tool for emotional release and creative healing
• Creating online offerings that feel personal and aligned
• Why competition among creatives can actually breed connection

🧠 Key Takeaways:

• "People connect when they see the person behind the work."
• Creativity is sacred—it needs protection, not pressure.
• Vulnerability isn’t weakness, it’s how we build trust.
• The future of entrepreneurship is collaborative, intuitive, and embodied.

📍Chapter Highlights:

00:00 – Anna Morgado’s creative roots in Brazil

06:24 – How sharing vulnerability built her online community

10:25 – The spiritual layer of building a business

18:35 – Business fears, burnout, and the lessons of slowing down

29:44 – Unlearning beliefs about competition and success

41:19 – Feminine cycles and intuitive business models

57:24 – Clay, creativity, and emotional healing

01:15:28 – The real cost of handmade work

01:37:08 – Branding that connects emotionally

01:53:55 – Why collaboration > competition

🔗 Links & Resources:

• Anna Morgado Pottery Workshops
• The Open Corner (online course)
• Shop Anna’s work
• Guided Edition - Applications opening soon: Learn more
• 1:1 Sessions with Anna: Book here
• Anna Morgado Ceramics on Instagram

🧡 Why You’ll Love This Episode:

This conversation is a grounding reminder that business doesn't have to be fast, loud, or competitive to be impactful. Anna shows us how embracing softness, presence, and purpose can lead to real, sustainable growth—while staying true to your creative spirit.

📣 Connect with Us:

In the hope that those stories 🔥 up your ass as much as they do to ours. This podcast is brought to you by SERIOUS.BUSINESS.

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