19 | David Cerami / Rest: Unveiling the Future of Coffee: A Deep Dive into REST's Revolutionary Approach

Reinventing Coffee with David Cerami | Founder of Rest

What if your morning coffee didn’t come from beans at all — and was better for the planet and your wallet?

In this episode, Helga sits down with David Cerami, founder of Rest, a bold startup reinventing coffee as we know it. David takes us on a journey from his creative roots and athletic mindset to building a sustainable, bean-free coffee company that’s tackling the industry’s biggest problems: climate change, deforestation, and rising prices. ☕

We talk about:

1. Why coffee is in crisis (and how Rest is reimagining it)
2. Why David chose a B2B-first strategy
3. What it means to “partner with the industry”
4. How founders can embrace curiosity, know their limits, and still think big
5. The story behind Rest’s ingredients and brand
6. And why optimism (not just caffeine) is the real fuel

If you're a founder, a coffee lover, or just someone rethinking your daily habits — this one’s for you.

🔑 Sound bites:

• “Know who you are as best you can.”
• “Be relentlessly curious.”
• “Don't be afraid to reach out to anybody.”
• “Pick up the phone–People wanna talk“
• “We need to partner with the industry.”

💡 Takeaways:

• Coffee is facing existential threats — but alternatives don’t have to sacrifice taste or ritual.
• Founders should lean into their strengths and surround themselves with complementary talent.
• Rest’s strategy isn’t about competing — it’s about collaborating.
• Great products meet people where they are.
• Big change comes from optimistic, pragmatic ideas.

Get involved with the Rest movement:

• Rest Website

Follow and connect with David:

• David Cerami on LinkedIn

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