Shannon Hooper – stoicism and growing healthcare companies

Shannon Hooper talks about how she stays inspired by looking at what's happening on the bleeding edge of technology, particularly writing about the Metaverse – our shared digital reality. Tom asks Shannon if we behave the same way in virtual worlds as we do in the real world, and Shannon says it depends on generations. Shannon also talks about how virtual reality could be applied to therapies for addiction and PTSD.

Tom and Shannon talk about how to listen to customers and why customers sometimes misrepresent their needs, why healthcare delivery was upended even before COVID-19, and why good marketers need to understand their customer's business model inside and out. Tom and Shannon also talk about scaling a market and do some on-the-fly product development for one of Shannon's favorite products. Shannon tells how the annoying habits of co-workers may be evidence of their superpower, what outcomes marketing can guarantee, and what operational and technical challenges prevent accurate marketing attribution in healthcare. Finally, Shannon tells Tom how her interest in stoicism and religion has influenced her as an executive.