Your Brand: It’s What They Experience, Not What You Say

Your brand isn’t your logo, your website, or your slogan, it’s the way people experience you every single day. A logo is just a label. Your brand is the consistency, grit, and service others feel when you show up.

In this chapter tie-in from Grit, Grease, and Grace, Dan Greer unpacks why actions equal brand. Spotlights fade, but integrity, humility, and faithfulness speak louder than words.



A good name isn’t built on what you say about yourself, it’s built on how you lead and how others experience you.