#65 Nestor Castillero, Founder of Maera

Nestor Castillero went from having just $51 in his pocket to building Maera, a seven-figure company that helps global entrepreneurs launch US businesses. In this episode, he shares the raw truth about bootstrapping a business, the power of content marketing, and why US LLCs are game-changers for international founders.

What You'll Learn:

• How to build a business with almost no capital
• Why US LLCs give global entrepreneurs massive advantages
• Content marketing strategies that actually convert
• The decision between bootstrapping vs. raising capital
• How to turn financial pressure into business momentum

⏰ KEY TIMESTAMPS:

00:00 - Introduction: Meet Nestor Castillero, Founder of Maera 02:30 - From Panama Lawyer to Wealth Management (Early Background) 05:45 - The Gold Fund Failure: Losing Everything and Starting Over 09:15 - The $51 Beginning: Birth of Maera in 2022 12:00 - First Customer: $899 from Peru and the Validation Moment 15:30 - Working 3 Jobs: Madrid Restaurant + Building Maera at Night 18:45 - The Green Card Approval and Move to New York 21:20 - Why LLCs Over Other Business Entities 24:15 - The 3 Key Benefits of US LLCs for Global Entrepreneurs 27:40 - Target Customers: Who Uses Maera's Services 30:45 - E-commerce and Amazon: Physical Products Strategy 33:30 - Content Marketing: The Free Customer Acquisition Strategy 36:20 - What Works vs. What Doesn't in Content Creation 39:15 - The Decision NOT to Raise Capital 41:25 - What Nestor's Optimistic About for the Future

🔗 Connect with Nestor:

Website: https://www.maera.com/

LinkedIn: https://www.linkedin.com/in/nestor-castillero

Instagram: https://www.instagram.com/maerahq/

TikTok: https://www.tiktok.com/@maerahq

🎯 About Maera: Maera helps global entrepreneurs launch and grow US businesses with LLC formation, bank accounts, tax support, and more - all from anywhere in the world.

#Entrepreneurship #BusinessFormation #ContentMarketing #Bootstrapping #GlobalBusiness #LLC #StartupStory

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