How This Hollywood Producer Turned Brad Pitt Into A $40 Million ‘F1’ Ad
- Author
- Forbes
- Published
- Wed 02 Jul 2025
- Episode Link
- None
Mercedes, IWC, Expensify and other brands paid millions to sponsor a fictional Formula 1 team in Apple’s new F1 movie, which blurs the line between cinema and commerce—and could shape the future of both.
