How New Balance Went From ‘Dad Shoe’ To Scoring The No. 1 NBA Draft Prospect
- Author
- Forbes
- Published
- Sat 05 Jul 2025
- Episode Link
- None
By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is on a mission to redefine its place in the sports hierarchy.
