Shifting Snacking - Confetti Fine Foods

Whilst on a hike in British Columbia, Betty Lu reflected on the fact that she had not yet found the ideal snack to take with her on her travels. She found protein bars bland, and potato chips were simply empty calories. That’s when her inspiration struck to shift the snacking industry; fast forward to now and she’s the founder and CEO of Singapore-based startup Confetti Fine Foods. In this episode we chat with Betty about her decision to focus on snacks, and Confetti’s unique approach to product development using ‘ugly’ vegetables. We also discuss the importance of branding, as well as the issue of food waste and Confetti’s mission statement.

Blog: Shifting Snacking