Protein for Pets - Bond Pet Foods

Rich Kelleman didn't always plan to become the CEO of a pet food company. With a background in advertising, it wasn't until he was assigned a project, reimagining the future of Burger King, that his eyes opened to the challenges attached to conventional agriculture. Adopting a vegan lifestyle, he came home and wrestled with the idea of feeding his pets meat, and couldn't help but question if there was a better way. Fast forward to now and he is the co-founder of Bond Pet Foods, an early-stage startup that's utilising microbial fermentation technology, to reimagine how and what we feed our furry companions. We chat to Rich about the science behind their approach, and the benefits of acellular cultivation from an economic and structural standpoint. We also talk about consumer perception, the future of the startup, and the biggest challenges he's faced in his journey so far.