Koji Creativity - Prime Roots

As a microbiologist, Kimberlie Le has always been fascinated by the things we cannot see. Working at UC Berkeley’s Alternative Meats Lab, she began exploring the landscape of cell and plant-based proteins and soon realised she had stumbled upon a fungi that not enough people were talking about: koji. To change this she joined forces with Joshua Nixon, cofounder and fellow biologist to create Prime Roots, a California-based startup focussed on making no compromise meat and seafood alternatives. In this episode we talk more about Kim’s background in research and what makes koji a great ingredient, as well as the company’s product development journey, and the importance of cultivating a consumer community.

Blog: Koji Creativity