Friendlier Formula - Sprout Organic

When his son was one, former Gold Coast Titans player and serial-entrepreneur Selasi Berdie went looking for an exclusively plant-based infant formula. To his shock however, he found that there wasn’t an existing product on the market, leading him on a journey to creating a world first through his startup Sprout Organic. In this week’s episode Simon talks with Sel about the founding journey and the process of getting a new idea up and off the ground. Sel also shares about the industry’s strict regulatory frameworks and how him and his partner have gone about building a brand consumers can know and trust.

Blog: Friendlier Formula