Better Butter - Phyto Foods

While running the food education business Kitchen Coach, Ashley began seeing the everyday struggles parents were facing when it came to feeding their children healthy and nutritional foods. Trying to develop a healthy recipe for butter on behalf of not only herself, but also her clients, she cracked the code and the first product for Phyto Foods was born. In today's episode we speak with Ashley and Phyto co-founder Matt about the difficulties of mimicking butter, and it's elusiveness in the dairy alternative space. We also speak about the process the pair have gone through when it comes to running blind taste tests in the times of COVID, the existing gaps they've observed when it comes to cold chain logistics in the Australian market, and how they navigate difficult decisions as they arise in the early stages of their startup.