Follow the Feeling: Brand Building | Preface and Introduction | 3 Things to Know, 3 Things to Do, 3 Things to Share

We dive behind the scenes of "Follow the Feeling: Brand Building in a Noisy World" by Kai D Wright, offering a backstage pass to the Preface and Introduction. 

In this episode, we unpack: 

• Surprising research from Bill Gross of Idealab reveals timing is more important than team or idea for startup success
• Only half of Fortune 500 companies survive over time, highlighting the vulnerability of even established brands
• Today's business landscape is increasingly social, data-driven, experiential, and digitally enabled
• The LAVEC framework (Lexicon triggers, Audio cues, Visual stimuli, Experience drivers, and Cultural connections) provides a system for creating emotional brand connections
• Humans are "feeling machines that think" and emotions drive our decisions more than rational thought
• Brands like SoulCycle, Airbnb, Disney, and Gatorade have successfully embedded positive emotions in their DNA
• Assess what feeling your brand currently triggers and what feeling you want it to evoke
• Evaluate your brand across the five LAVEC territories to identify strengths and areas for improvement

For creative inspiration, subscribe to the weekly Brand Builder Lab newsletter. 

Produced by Kai D. Wright. Follow Kai on LinkedIn. 

Buy the companion book, "Follow the Feeling: Brand Building in a Noisy World" on Amazon. 

💬 Text us.

Support the show