Follow the Feeling: Brand Building | Podcast and Book Preview

In this episode, get an overview of "Follow the Feeling: Brand Building in a Noisy World." 

You'll hear about the key takeaways of the book along with the LAVEC framework. Discover how cult brands from Disney to Peloton thrive in a cluttered world by unlocking their winning strategies around community, feelings, lexicon, audio, visuals, experience, and culture.

Whether you’re building a startup or refreshing your brand, this is your blueprint for turning an audience into a tribe.

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Produced by Kai D. Wright. Follow Kai on LinkedIn.  

Buy the companion book, "Follow the Feeling: Brand Building in a Noisy World" on Amazon. 

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