Follow the Feeling: Brand Building | Chapter 2 | 3 Things to Know, 3 Things to Do, 3 Things to Share
- Author
- Brand Builder Lab
- Published
- Wed 23 Apr 2025
- Episode Link
- None
What's the connection between economics and communication? We explore that question, the theme of Chapter 2 in Kai D. Wright's insightful business book "Follow the Feeling: Brand Building in a Noisy World." Learn how Nobel laureates Daniel Kahneman and Gary Becker influenced brand strategy, consumer behavior, and demographics.
Using our 3x3 format, we give you three (3) things to know, three (3) things to do, and three (3) things to share with others.
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Produced by Kai D. Wright. Follow Kai on LinkedIn.
Buy the companion book, "Follow the Feeling: Brand Building in a Noisy World" on Amazon.
