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Follow the Feeling: Brand Building | Chapter 1 | 3 Things to Know, 3 Things to Do, 3 Things to Share

Author
Brand Builder Lab
Published
Wed 09 Apr 2025
Episode Link
None

Looking for a fresh perspective on brand building in today's chaotic digital landscape? We've distilled Chapter 1 from Kai D. Wright's game-changing book "Follow the Feeling: Brand Building in a Noisy World" into a practical preview for inspiration and motivation. In this chapter, learn the power of pattern recognition, get the foundations of what makes a strong brand, and hear about the work of Emilie Wapnik. 

Using our 3x3 format, we deliver three (3) things to know, three (3) things to do, and three (3) things to share with others.  

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Produced by Kai D. Wright. Follow Kai on LinkedIn

Buy the companion book, "Follow the Feeling: Brand Building in a Noisy World" on Amazon

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