Follow the Feeling: Brand Builder
Follow the Feeling is a brand-building podcast produced by Kai D. Wright, Columbia University lecturer and author of Follow the Feeling: Brand Building in a Noisy World. A companion to the award-winning book, the podcast offers expert guidance and proven methods to help individuals build emotionally resonant, community-powered brands. Each episode breaks down the five brand-building moments that matter most—Lexicon, Audio, Visuals, Experience, and Culture—while providing actionable strategies and inspiration to grow with clarity and purpose.
Learn more at FollowTheFeeling.com.
- Update frequency
- every 9 days
- Average duration
- 10 minutes
- Episodes
- 10
- Years Active
- 2025
Daily Dose (Bonus) | Setting a Work-Life Destination | How to Ace Change to be Future Ready (Subscriber-only)
In this episode, we explore how building genuine emotional connections drives brand growth and longevity in today's turbulent market. Data shows emotion-driven brands see 3x greater lift, double the …
Daily Dose (Bonus) | Finding Your True North | Work-Life Destination to be Future Ready (Subscriber-only)
In this episode, we dig into how navigating your career is like driving a car – you need a clear destination to avoid burning fuel but going nowhere.
Inspired by the Brand Builder Lab newsletter, thi…
Daily Dose (Bonus) | 3 Steps to Navigate Culture Ethically | Grow Brand Value with Earnestness, Empowerment, and Empathy | Subscriber-only
In this episode, we explore Kai D. Wright's "culture-ethics pressure test" for communications, campaigns, and content. The three-part framework helps brands connect with communities authentically and…
Follow the Feeling: Brand Building | Chapter 2 | 3 Things to Know, 3 Things to Do, 3 Things to Share
What's the connection between economics and communication? We explore that question, the theme of Chapter 2 in Kai D. Wright's insightful business book "Follow the Feeling: Brand Building in a Noisy …
Follow the Feeling: Brand Building | Chapter 1 | 3 Things to Know, 3 Things to Do, 3 Things to Share
Looking for a fresh perspective on brand building in today's chaotic digital landscape? We've distilled Chapter 1 from Kai D. Wright's game-changing book "Follow the Feeling: Brand Building in a Nois…
Follow the Feeling: Brand Building | Preface and Introduction | 3 Things to Know, 3 Things to Do, 3 Things to Share
We dive behind the scenes of "Follow the Feeling: Brand Building in a Noisy World" by Kai D Wright, offering a backstage pass to the Preface and Introduction.
In this episode, we unpack:
- Surprising r…
Follow the Feeling: Brand Building | 3x3 Book Review | 3 Things to Know, 3 Things to Do, 3 Things to Share
How do you get the most value out of any book? In this episode, we introduce a new formula for turning ideas into action, and action into inspiration for others.
We do the heavy lifting of breaking d…
Daily Dose (Bonus) | Building a Cult Brand | Lessons from Duolingo, Peloton, Liquid Death, and the NBA | Subscriber-only
What do Peloton, Liquid Death, Crocs, and Duolingo all have in common? In this episode, we unpack the secret sauce behind cult brands—the ones that go way beyond product to spark deep emotional conne…
Workbook (Bonus) | Community & Feelings | Page 15-17 | Overview | Audio Lesson | Subscriber-only
In this quick-hit episode, we dive into pages 15 to 17 of the Follow the Feeling Workbook—the “Community and Feeling” overview.
Think of it as your brand’s emotional cheat sheet: a fast, practical gu…
Follow the Feeling: Brand Building | Podcast and Book Preview
In this episode, get an overview of "Follow the Feeling: Brand Building in a Noisy World."
You'll hear about the key takeaways of the book along with the LAVEC framework. Discover how cult brands fro…