Floor 9

Welcome back to another episode of Floor 9. For this episode, host Tom Trudeau chatted with Adam Simon and Richard Yao from the Lab’s strategy team about our latest insights on travel. Together, they…

This week on Floor 9, we’re diving deep into the fast-changing world of retail media networks with Parbinder “Parbs” Dariwhal, VP and GM of CVS Media Exchange (CMX). With 72% of purchases now beginni…

This week on Floor 9, four members of the Lab team — Adam, Tom, Chelsea, and Elisa — assemble to discuss in-depth about everything brand marketers need to know about the latest news coming out of App…

On the latest Floor 9 episode, four members of the Lab team — Tom, Ryan, Richard, and Elisa — assemble to discuss in-depth about everything brand marketers that need to know about the AI-centric anno…

This week on Floor 9, host Tom Trudeau is joined by Lab members Chelsea Freitas and Ryan Miller for a dive deep into the evolving role of creators in the media ecosystem. From parasocial dynamics to …

Welcome back to Floor 9! This week, host Ryan Miller is joined by Chelsea Freitas, the Lab’s strategy maven, and Tom Trudeau, our partnerships maverick, to chat about a shared passion topic — sports!…

Welcome back to Floor 9. As usual, we kicked off the year with an Outlook report to forecast some emerging trends in media and consumer behavior that we think will be crucial to brand strategy in 202…

Welcome back to Floor 9. As always, we are kicking off the new year with a CES episode featuring the entire Lab team. Together, we recapped the highs and lows of CES 2025, shared our personal favorit…

Closing out this remarkable year of innovations, the entire Lab team came together for our annual recap of the biggest trends that defined the tech and media landscape in 2024, and look ahead to see …

‘Tis the season again, and the Lab is here to discuss the latest shopping trends that we think brands should keep an eye out for this year. From a renewed emphasis on experiential in-store shopping t…

Welcome back to Floor 9! This month, we welcome long-time host and director of partnerships, Ryan, back from his paternity leave to chat with Adam, the managing director of the Lab, to round up all t…

Welcome back to another episode of Floor 9. This week, Tom Trudeau from our partnerships team chats with our managing director Adam Simon about everything that marketers should know coming out of the…

In this special bonus episode of the month, the Lab’s strategy team assembles to discuss the highlights from the results of our latest Futurecaster survey! Futurecaster is the Lab’s proprietary innov…

This week on Floor 9, the Lab’s managing director Adam Simon welcomes two senior UM executives, Dan Chapman, Global Chief Strategy Officer, and Andy Littlewood, Global Chief Product Officer, to Floor…

This month on Floor 9, the Lab team assembles for a panel discussion on the future of the entertainment industry. Faced with rising streaming fatigue, high-churn “nomadic subscribers,”  and the loomi…

As usual, Apple’s latest WWDC event brought forth many software updates, but the star of the show was Apple’s major AI update — Apple Intelligence, which will enable LLM-powered new features across A…

May marks the beginning of the tech conference season, and this year, we had three key players in the AI race — OpenAI, Google, and Microsoft — all hosting their respective developer conferences with…

Kids these days! In this episode of Floor 9, the Lab’s strategy team (Adam Simon and Cheslea Freitas) and partnerships team (Ryan Miller and Tom Trudeau) join forces to analyze the youngest generatio…

This week on Floor 9, it’s about the Vision Pro! Ryan, Adam, and Chelsea regroup on Floor 9 for an in-depth discussion of Apple’s groundbreaking “spatial computing” headset. From our team’s first imp…

Welcome back to Floor 9! This week, your hosts Ryan and Adam are joined by Chelsea Freitas from our Strategy team to take a deep dive into the trends and themes from our latest annual Outlook report,…