Float or Founder: Episode 3 - Jennifer Couldrey of Upside Foundation

There are many ways to give back through your time, financial contribution, or sharing about your favourite initiatives. While Jennifer Couldrey has given back to non-profits, she sees the Upside Foundation as a way to make a broader impact. The Upside Foundation provides tech or startup companies the ability to pledge 1% of their equity to a cause of their choice upon IPO or exit, locking in that commitment and ensuring social responsibility is part of a startup's broader strategy. Jennifer Couldrey talks about how to contribute, scale your contribution, and why it matters that companies give back.

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