Archive Selects: How to Build a Brand That People Love

A selection from the archives: 
Branding is all about reputation, whether it is a professional or personal brand, and to build your reputation you need to be aware of your brand across the whole organisation. In today’s episode Phil is answering branding questions, based on the 3 stages to build a brand:

• Brand strategy
• Brand identity
• Brand marketing

How would you apply this to build or improve your brand?

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