EPISODE 79 of Five At The Door features a heartfelt conversation with Jordan from We're Trying Records as we explore his journey in the music industry and the evolution of his label over the past decade. Join us as Jordan shares his experiences, insights, and the lessons he's learned while navigating the ever-changing landscape of music promotion.
In this episode, Jordan reflects on the challenges and triumphs he has faced since launching We're Trying Records, including the importance of community and collaboration within the DIY music scene. He discusses the impact of social media and streaming platforms on artists and labels, delving into the complexities of virality and the pressures that come with it. Listeners will gain valuable perspectives on how to foster genuine connections with fans and the significance of building a loyal audience in today’s digital age.
The conversation also touches on the importance of authenticity in music, as Jordan shares stories of the artists he's worked with and the creative processes that have shaped their journeys. He emphasizes the need for artists to have "skin in the game" and the reality of balancing day jobs with artistic ambitions, offering practical advice for those looking to make their mark in the industry.
Get ready to hear about the latest release from Can You Not, a project that exemplifies the spirit of creativity and collaboration that Jordan champions. This episode is a celebration of passion, perseverance, and the power of music to bring people together.
Don't miss this episode as we dive into the inspiring world of We're Trying Records, where dedication and artistry collide to create something truly special.
Show notes penned by your favorite chronicler of the musical journey at Five At The Door.
(00:00) Conan: When you listen to podcasts, do you listen through the ads
(05:06) I'm not a big reader. It takes me, like, forever to get a book done
(06:26) What sparked the whole thing? What was about doing this
(12:49) The Spotify numbers, like trying to get to a thousand like streams
(15:10) Do you think that it's like virality is the big concern right now
(20:37) Now that you're 10 years in, what has changed in the music industry
(24:47) Do you see the business model of like, Spotify, Apple Music as sustainable
(30:03) You see all these platforms starting to like add like video content
(37:16) Like, what's it like? Like balancing your art, like creating music
(41:11) How do you balance your day job and your music career
(47:19) Is it like if you look at like any of the fate. Like, like any famous like uh, production companies
(48:38) I want to play the can you not Song, because that just came out
(49:55) War Train Records is a Nashville-based record label run by Jordan
(53:17) I'm like, you know, if it's going to help the band