1. EachPod

Where Are You In Your Client's Buying Cycle?

Author
Gihan Perera
Published
Tue 28 Sep 2010
Episode Link
https://shows.acast.com/future/episodes/592927d4c817b8425e105caf

Thanks to the Internet, clients today are smarter, savvier and more sophisticated than ever before. When they come to you, ready to buy, you can bet they didn't suddenly think of you five minutes earlier. This is the biggest change in the sales process: You used to be the first port of call in their buying cycle (or if not you, at least a bureau or agent). But no longer.

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