Selling is Telling
- Author
- Gihan Perera
- Published
- Sat 22 Dec 2007
- Episode Link
- https://shows.acast.com/future/episodes/592927d4c817b8425e105cfa
Over the years, salespeople have been coached with the phrase "Selling isn't telling". In other words, they should ask more questions rather than talking about their product. That's true, but it's not ALWAYS true - especially if you're an expert in your field.
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