Disruption By Design

20 years ago, Clay Christensen wrote a groundbreaking article about "disruptive innovation", and that brought the term "disruption" into everyday business use. Hardly a week goes by without hearing about a business - or even an entire industry - being disrupted, so it's not surprising many business leaders are worried. But we're all talking about disruption, and forgetting the second part of his phrase: innovation! The real secret to success now is to disrupt yourself, so you can stay ahead of the game and lead the way in your industry.

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