Bridging the Gap: Transitioning from Social Media to Broadcast TV

It used to be seen as the “big leagues” for aspiring creators, and for many it still is: broadcast television. But as you’ll see and hear on this episode of First Frame, there are some specific challenges and misconceptions about landing a deal with a bonafide broadcast network, especially in the Canadian media landscape.

For this conversation, hosts Cameron Zinger and Jennifer Park are joined by two experts on the intersection of content creation and the traditional broadcast business; Scott Benzie, the Executive Director of Digital First Canada, and Corrado Coia, YouTube Consultant and co-founder of Buffer Festival. Together, they help digital creators answer questions like whether or not traditional TV would be a good fit, how a broadcast deal could affect who owns their content, and which platforms are best for discovery versus distribution. They also discuss the potential loss of control that can come with a TV deal, and the importance of owning your audience, regardless of where your content lives.