The End of NIL Collectives in College Football: Bad News for BYU, Texas Tech, Other Big 12 Schools

What happens to programs like BYU and Texas Tech if NIL collectives disappear? In this episode of First and 12, we dig into the growing movement to regulate or outright eliminate NIL collectives — and why that could reshape the competitive balance in college football.

For Big 12 schools that don’t have the deep pockets of the SEC or Big Ten powers, collectives were a lifeline. Now, as the NCAA and lawmakers look to centralize athlete compensation, we explore how this shift could make the rich richer — and leave everyone else scrambling.

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