Big 12 to Peacock: Smart Future Move or Streaming Mistake?

The Big 12 is reportedly entering a new TV deal with Peacock—putting a portion (or all) of its football games behind a streaming paywall. Is this a forward-thinking play in a shifting media landscape, or a move that could alienate fans and damage visibility? Adam Gibby breaks down what this means for the Big 12’s brand, fans, and recruiting—and whether the conference just outsmarted the Big Ten and SEC, or handed them an easy win.

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