Success in Legal Marketing and BD: Sara Miller’s International Perspective

In this episode, we talk with Sarah Miller, Director of Marketing and Business Development at Tilleke & Gibbins, a leading law firm in Southeast Asia. Sarah shares insights from her stellar international career and dives into the challenges and opportunities of building strong client relationships while navigating cultural nuances in legal marketing.

• 00:00 | Introduction
• 01:55| Cultural integration in southeast Asia
• 05:02 | How Sarah’s career got to this point
• 07:24 | Trends and diversity in legal marketing
• 10:45 | How legal marketing and BD can benefit from AI
• 12:50 | Specialisation in pitching and proposals
• 13:40 | A simple hack for pricing strategy 
• 17:25 | Mentorship and Developing Professional Growth
• 20:55 | Quick Fire Fun Round

Let us know your thoughts on the episode via our social or a review in the podcast app. https://www.linkedin.com/company/klerqio/

Book a demo with KLERQ to streamline your Legal marketing processes: https://meetings-eu1.hubspot.com/meetings/stijn-van-oirschot/klerq-demo

https://klerq.io/podcast/

https://klerq.io/podcast/