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Selling Internationally on Amazon with Expert - Kevin Sanderson

Author
Firing The Man
Published
Tue 06 Oct 2020
Episode Link
None

Episode 41

In this episode, we will be interviewing Kevin Sanderson, the Founder of Maximizing Ecommerce Podcast and successful eCommerce brand owner. He is a full-time eCommerce seller who also helps others grow their businesses.

Let’s dive right in and gain some valuable insights to expand your eCommerce business internationally.

[00:01 - 07:11] Creating the Freedom to Reach your Dreams

  • We introduce our guest Kevin Sanderson 
  • Kevin talks about his career background and journey
  • Kevin talks about the diversifying revenue and expanding to the international market

[12:45 - 24:19] Selling Internationally on Amazon

  • Kevin shares the story when he began to start selling internationally
    • Understanding amazon and figuring out the hoops to expand to other market places
  • Kevin talks about the challenges in selling internationally
    • Conquering the fear of facing something different
    • Understanding the sales and income tax in each state
  • Recommendation for international expansion to start
    • Go to Canada first, because it operates similarly to the US
    • Start simple and add more complexity later as time goes on

[24:20 - 36:19] Expanding to Canadian Market 

  • Kevin shares about the process and application in Canada
  • Kevin talks about the benefit of expanding your market to Canada
    • More Flexibility 
    • 15% more sales just by offering it there
  • Inventory tracking
    • Start with smaller amounts of inventory 
  • Kevin talks about Listing reviews at the start 
    • Amazon pull all the reviews together with the same Ascent in UPC
  • Kevin talks about how the currency exchanges work
    • Repatriate your money with E-commerce global payments (Payoneer)
    • Keep more things in local currency

[36:20 - 47:15] Diversifying risks

  • Kevin talks about the risk and consequences of selling internationally
  • Kevin shares the story and the aftermath of some mistakes he made
    • The risk is pretty low, as long as you stay in terms of the service
  • Kevin talks about the Seller Central Portal and the Software tools
  • Lightning Round segment with Kevin
    • Favorite book
    • Hobbies - Workaholism 
    • Successful e-commerce entrepreneurs vs people who give up - Mindset
    • How to Connect with Kevin - links below


Resources Mentioned:

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Connect with Kevin on Facebook, Twitter, and Instagram . or visit his website at https://maximizingecommerce.com/man to download a free checklist to learn more about international selling. 

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