How B2B Buyer Behavior is Changing

Are you feeling the shift in how B2B buyers are researching and purchasing solutions? In today's landscape, shaped by new AI technology and ongoing economic pressures, the traditional marketing playbook is no longer enough. This episode of FiredUp! dives deep into the data and trends revealing why buyers are more self-reliant and how AI is acting as a "gatekeeper" to their shortlists. Join us as we explore what this means for your content strategy and how you can adapt to meet buyers where they are. This week, episode 104 of the FiredUp! podcast is about how B2B buyer behavior is changing! 

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In this episode of the FiredUp! podcast, the Firebrand team shares the tremendous role of AI in buyer research and actionable steps you can take right now to build substantial brand trust. 

Morgan and Nicole discuss:

• The impact of AI and AI-powered search on B2B buyer behavior and marketing strategies.
• The evolving role and structure of buyer committees in the purchasing process.
• The increasing importance of brand trust, user reviews, and third-party validation.
• Navigating economic pressures: adapting product offerings, pricing, and marketing to tighter budgets and longer sales cycles.

Do you have content that speaks to the different personas on a buying committee? Think about your full-funnel content journey and where you have gaps.

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