Higher Education #31 – How to Mobilize Alumni through Communications

Students will soon be graduating. As they receive their diplomas, these new graduates will bid farewell to their schools. Countless time, energy and not to mention money has been invested in the experience. Alumni have the potential to be one of the best ambassadors for a school by discussing their intimate and unique experiences with others.

Stakeholders across the institution need to ensure that these new graduates aren’t saying goodbye forever, but rather continuing a dialogue through their alumni communications program. On episode 31 of FIR on Higher Education, alumni relations expert Daniel Cohen will share best practice tips on how to do this. Daniel is the CEO of the alumni networking platform company Graduway and a regular conference speaker on this topic.

Among the topics we discuss on this episode is:

• The importance of engaging alumni


• The type of content that most resonates with alumni


• Keys to mobilizing alumni to become potential donors

Following the interview, I share thoughts on the importance of academics embedding stories in their interviews, while technology correspondent Harry Hawk discusses how he is using Blackboard.

About Daniel Cohen

Daniel Cohen is the CEO and Co-Founder of Graduway. Prior to Graduway, Daniel worked for seven years with Merck & Co. serving most recently as their Regional Commercial and Finance Director for Eastern Europe and Central Asia. Prior to Merck, Daniel worked for seven years with Procter & Gamble in the United Kingdom in a variety of finance roles including heading up its finance graduate recruitment function. Daniel holds a BA (Econ.) from the University of Manchester and is a qualified accountant.

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This episode is sponsored in part by Experiential Communications’ Media Training for Academics program.

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