007 Showcase your Expertise

I have a feeling that I'm going to be different sides of broadcast today today it's going to be again about credibility and how to showcase your credibility and your expertise in order to be seen as credible so today were going to be talking about credibility and how to showcase your expertise so today it's all about knowing that you have to be credible so what is credible well it's believable you have to be believable you have to deliver believable quotes you have to be able to connect to communicate with your ideal clients and you have to have customers that know you are the go to person in your field so in order to get that you need to be out there and showing your face so step one put the past into perspective realize that it takes time to build up credibility that think about others who gained your trust what caught your attention what did you feel about them that person offer that made them seem to be credible what did you buy and why how well did that product deliver how hard you have to work to maintain that relationship did they disappear or are they still here in your email in your information etc. and what's the connection instant or was it developed over time after they showed you that they were credible so step to what credentials do you need to succeed this will depend on your niche will you need to have a degree certifications and accreditations or will personal experience and practical working experience be the things that will prove your credibility are credentials necessary again it depends on your niche and what you are doing there are certain obviously niche is where you have to have certain credentials and certifications in order to be an accountant etc. so you have to consider do you your successful competitors have certain if the cancer accreditations do they display their degrees after their name do they show accreditation stamps or professional organizational logos on their website if yes then accreditation is important and so you should join the same professional organizations and of course check your local laws for most businesses whether there home-based or retail or brick-and-mortar they usually have course have to have a business license certainly in my community so displaying your credentials show your potential clients a professional membership is beneficial to them always pay attention to new laws regarding certification shall what is legally required for your field show what your client or customer most urgently needs and focus on giving proven results to your customer or client step three minding your competition your competitors position their own credibility what do they sell what do they present the you don't have what advantages do they have that you don't what other clients praising or complaining about when it comes to the competitor their website their service there customer service figure that all out and to decide how you're going to be able to be better than your competition step four storytelling will of course storytelling is ancient so we all love stories so think of your website as your story live your story in social networks guest blog post YouTube videos media and live venues when you're doing a workshop tell stories your story should mirror your ideal clients tell your story about how you lost your shoes in the mud when you walk through the swamp in 1995 what they care about is your story on how your software was able to get you the kind of results that they want so that you understand their challenges and can provide a solution by showing may be how you check had challenges creating the software how to tell a great story will the best ways to build credibility is to be real to like it is than edit out anything that doesn't relate to your ideal client find out their biggest problem desire or need and tap into that hidden fear or desire frustration and build loyalty and credibility so that you also have had that fear and you have found a way of course to get out of that fear and build your credibility with them of course always be yourself speak with your own voice and even show your face why pretend images for void cartoons what you hiding behind they say they want to know when reading your blog posts and articles people should hear the same voice as if they were speaking to you on the phone go ahead dictate your story for your blog posts into a phone there are certain communication software that you can just phone it up and it will record what you're saying and there you will you got a blog post in your voice that you can download be ruthless with your storytelling adjectives and adverbs key percentages sentences speak properly keep your sentences short avoid self-indulgence avoid venting or sharing antidotes and not relevant when it comes all about you instead of your audience reveal just enough to connect emotionally and focus on your client our customers and stay focused on them remember it's all about them it's not about you when you're telling your story be repetitive communicate in the manner your audiences come to expect use templates to achieve repetitive consistency keep regular recurring features people recognize and remember repetition equals structure structure legal safety safety equals credibility now that's a big one and it needs to be repeated safety consistency equals credibility be real if you appear to live a perfect life your customers won't relate to you if your audience knows you have the same struggles and frustrations they will admire your ability overcome is not about you it's about your customers and their particular journey so remember it's not about you when you're talking about a story think about in terms of them and how they may be struggling with the same things that you did but you managed to find your way out of it so now think about your audience totally understand your particular unique audience and those who search for you consumers and clients will require more proof of your credibility include talents the more thoroughly you can understand and anticipate problems the better you can prevent misunderstandings and dissatisfaction happy clients equals better recommendations equals stronger accountability so remember always get recommendations from your clients and put them on your website as an aside practical experience thoroughly understand what you are sharing selling and teaching understand that what you share is valuable and valid provide well rehearsed and researched information that your client can you successfully generally folk genuinely focus on serving your client and how you do that you asked them ask your customers and clients at all times what you need what kind of feedback do you have me for the product etc. do calls to surveys find out if there's anything that they need that you hadn't even thought of so care about their problems find real solutions for their problems don't just say go and read a book find that book and send it to when you value yourself and by your customers and clients it's easier to find the perfect solution more practical experience you have the more confident your feel the more practical experience you have the more people will recommend you to others promote yourself in the right places promote yourself show don't tell creative video series to showcase your talents that each video build upon the previous information workup to showcasing your product or service publicize each video episode ask other people to share your links make sure each episode demonstrates the most common problems people may have make sure each episode offers a simple and logical solution to that problem and challenge don't overwhelm with industry jargon you may have someone listening you doesn't know the jargon so you want to be able to have an audience that understands what you're saying focus on your customer and helping the master this particular need right teaser blog posts about your videos and embed the video on the same page these days is required for the disability act in the United States but you have video and text on your website so that anyone can come to your website and understand what you are saying to them whether it's through text or video or sound actually and audio you have to have audios well is a requirement so that someone who is blind can come to your site and be able to listen to your advice include screenshots from your video and when people see your face and hear your tone of voice that builds instant credibility and relationship so I guess I should show my face right now report promote yourself ask and share always include up call to action and all your blog post podcast social post webinars and videos limited to only one call to action there can be for listed on the one link to the product the author wants you to buy one link to share the knowledge and social milk media one incentive in the opt in form and one personalized opt in form just for you and stay up-to-date on changes in your field new developments and changes news new products new ways of doing things deliver this news before others and you will be seen as credible and authentic be transparent and admit when you don't know the answer find a suitable answer build your reputation people should know what you stand for what you can provide what you can help them with what you won't be able to help them with and learn to listen your client wants to know you care about them don't worry about saying the perfect thing even if you've heard this question before it's new to your client or customer real listening involves acknowledging narrowing back restating the main product point and wait until your questionnaire has finished asking your question before offering solutions that's a big one for me I tend to interrupt so watch out for me and also use your current and professional photographs on your site know your mission know your values don't be afraid to say I don't know let me find out reassure them deliver what you promised doesn't do what you said it would optional upsell should be present for people who want more not as a missing piece of the solution providing more than the customer asked for his optional avoid offering extra bonuses if they are not related to the product you bought it bought do not add or enhance or require sign-ups for each one people are going to get fed up easily if you have too many upsell's as they say testimonials referrals and recommendations this reassures anyone that you are credible make it easy for customers to recommend you use calls to action ask for referrals make it a habit make a part of your contractor a sales agreement that's a new one make it easy to do with sharing social media buttons make it part of your printed material and part of your website these are things which make it easier for you to be seen as credible if you have recommendations from others customer service after the sale focus on follow-up and customer service provide customers with easy customer service options easy access to your site find information quickly multiple ways to contact you under hat stand how you will respond and what timeframe and consider outsourcing your customer service is tasked to begin with just because they might be quite a heavy use of it and you want to make sure that customer service and the responses are quick and even if they don't have the answer they get send it on to someone who knows the answer follow-up follow-up follow-up nurture nurture and nourish and continue to build your relationship with your fans and followers remember their fans and followers so they want to have contact from you visitors and subscribers customers and clients will want to have information from you and value they may not want you selling them every two minutes but they certainly want to find out how you're doing and what if there is what's coming up next maintain multiple platforms social media forums guest speaking events planned well so there's in your web visibility and treat your clients and customers as real relationships you may not meet them face-to-face ever but you may get into conversation through email or through a phone so be there and care about these relationships and you will be seen as credible and someone they can trust this credibility is all about trust dumper born people with constant you are first given time check out use and think about your last opera don't disappear for weeks or months at a time be remind them that you're your round provide tips frequently asked questions and answers to questions keep them up-to-date on changes or products new in your field will that's quite a few things to do and if you do all of those things you certainly will be credible and you will have people coming back to you again and again because they will understand who you are and what your you type of person you are and and how you credible you are and whether it's worth it to them to continue relationship with you so this was all about credibility and being seen as an expert and so that was plenty of tips plenty of action steps for you to do for your website and your social media etc. and I hope you enjoyed listening