Dave Buonaguidi (The Real Hackney Dave)

After a 35-year career in advertising that saw him co-found not just one but two of the top firms in the British ad world, Dave Buonaguidi (whom you might know from Instagram as Real Hackney Dave) was at a crossroads, both personally and professionally. He needed to find a new path for himself, and found just that after a fateful screen printing seminar. It should come as no surprise that the same razor-sharp wit that served him so well on accounts for Ikea and Nintendo would become a staple of his equally profane, profound, and positive statements on his posters. It would also make sense that he would print those statements on vintage ephemera sourced from flea markets on both sides of the Atlantic, providing them with a second act similar to his own.
Dave and I get into his exit from advertising, his entry into fine art, the connection between the two, and the surprising communal nature of chicken sandwiches.
Oh! And as for the promise he makes at the end of the interview... he made good on that before I could even finish posting this episode. He's a man of his word. Thanks Dave!
realhackneydave.com