Magalu - Brazilian E-Commerce
- Author
- Richard Jacobs
- Published
- Tue 03 Jul 2018
- Episode Link
- https://pdcn.co/e/dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/findinggeniuspodcast/1530603879842-f96a8c47bb2091a0b1d6f7edd0878e34.mp3
Frederico Trajano is Chief Executive Officer of Magazine Luiza, the Brazilian retailer with more than 22,000 employees, 860 stores and a customer base of over 45 million across 16 states nationwide.
A digital trailblazer, Frederico was named CEO in 2016. Since joining the company in 2000, Frederico has led the digital transformation of Magalu, driving e-commerce sales to be 30% of annual revenue.
Magazine Luiza is committed to educating the community about technologies and improve the user experience. Creating new pathways of access.
