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Go Woke, Go Broke: Anson Frericks on Bud Light, ESG, and the Future of American Capitalism

Author
Richard Jacobs
Published
Mon 13 Jan 2025
Episode Link
https://sites.libsyn.com/241742/go-woke-go-broke-anson-frericks-on-bud-light-esg-and-the-future-of-american-capitalism

Anson Frericks, the former President of Anheuser-Busch and author of Last Call for Bud Light, joins the podcast to discuss the decline of Bud Light, the implications of ESG (Environmental, Social, Governance) policies, and the cultural shifts impacting corporate America. Anson shares insider perspectives on the controversial Dylan Mulvaney partnership, the challenges of stakeholder capitalism, and his vision for restoring shareholder-focused values.

Dive into this eye-opening conversation to learn:

  • The origins of Anheuser-Busch’s downfall and the Dylan Mulvaney controversy.
  • How ESG policies have reshaped corporate decision-making.
  • Why Bud Light's branding shift alienated its loyal customers.
  • The future of American capitalism and the role of free markets.

Interested in learning more about Anson and his book Last Call for Bud Light? Pre-order your copy now by clicking here!

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Episode also available on Apple Podcasts: http://apple.co/30PvU9C

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