Your Definitive Sales Career Guide with Authors - Andy Racic and David Weiss - 180

Sales Career Guide

Mike is joined by Andy Racic and David Weiss authors of Your Definitive Sales Career Guide. On this episode they discuss why they decided to write a book about a career in sales, and how to execute if this is something you are interested in exploring.

• Why do people avoid the Sales Profession?
• It seems as though colleges are starting to bring in Sales Programs, will this trend continue?
• What are some of the messages in the book that are resonating with professors?
• How do you distinguish between Sales and Marketing?
• What are the gaps that this book fills?
• Who should buy the book?

• Several myths still hover over the Sales profession
• People generally don’t have an understanding of what modern professional Sales is
• Schools are interested as the importance of the Sales function within a company becomes more apparent
• Sales can be a great foundational career. Being in Sales teaches you several cross-functional skills
• Marketing tends to be one to many whereas Sales tends to be one to few or one to one
• Marketing empowers Sales to have more conversations with clients
• The book provides tips and tricks on how to be successful in sale, dispels myths and walks through how to get a job
• Business school professors looking to build a Sales program would benefit greatly from reading this book

• Your Definitive Sales Career Guide on Amazon
• www.salescareerbook.com
• Andy on LinkedIn
• David on LinkedIn

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