Unpacking Content Marketing with Brooklin Nash - 322

Author: Mike Simmons
Published: Tue 28 Mar 2023
Episode Link: https://catalystsale.libsyn.com/brooklin-nash

“I don't think content marketing and inbound are synonymous anymore. I think content marketing can support a whole lot more of the go to market than just top of funnel bringing leads inbound. I mean, they can touch sales enablement, customer marketing, field marketing, social media.” - Brooklin Nash

Brooklin Nash

Brooklin Nash is the co-founder of Beam, a content marketing business committed to creating content that is not boring. He has nine years of experience in freelancing, content marketing, and go-to-market strategy.

In this episode you will learn:

How content marketing can support more aspects of a go-to-market plan than just inbound marketing
The importance of establishing processes for consistent workflow
The benefits of outsourcing content marketing to an agency

Episode Resources:

Brooklin on Linkedin

@realBrookNash on Twitter

Beamcontent.co

Catch up on our last 3 episodes:

Who's Your Mike with Kurt Wilkin

Brand Evangelism, Self-Awareness and Clarity with Alexis Scott

Community, Learning, Golf and Sales with Jeff Bajorek, Scott Leese and Larry Long Jr.

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