Problem Solving, Growth, and Building Businesses - Erik Kostelnik - 217

In this episode, Mike and Erik Kostelnik talk about solving problems, working towards execution and building out your business. Erik is the Founder and CEO of Postal.io 

Questions Answered:

• Why do people struggle with engagement?
• How have things changed in our current environment?
• What is your approach to problem solving?
• How do you avoid scope creep?
• What is your decision making process?
• Why do we get sucked into the lures?
• How can you be easy to do business with?
• How can we manage the growth cycle?

Key Takeaways:

• We struggle with engagement because we have been so focused on the digital world.
• We need to take a step back and ask what the customer journey looks like.
• Everyone is trying to navigate our current operating environment, companies need to be agile.
• It’s more important than ever to have a platform to manage your customer engagement items.
• The key is stay on the right path
• 5 Step Problem Solving Process
• • Ideation
  • Research
  • Build/launch
  • Understand what your KPI’s are
  • Raise capital
• If you’re not experiencing scope creep you are either not asking the right questions or you are dead on right.
• Buyers are always influenced by the shiny lure and buzz words.
• Reduce the amount of friction that it takes people to get into the product.
• Be sure you know how customers go through your purchase process
• Getting people into our free trial is really part of our marketing.
• You’re not going to know where things are failing until they actually fail. 
• You have to set the business up to scale from day one meaning you have to have your 5 year plan and then you have to execute on your plan.

Show Links: 

Postal.io

Erik on Twitter

Postal on Twitter

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