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Outreach and Empathy with guest Max Altschuler - 193

Author
Mike Simmons, Catalyst Sale and Max Altschuler, Outreach
Published
Tue 14 Apr 2020
Episode Link
https://catalystsale.libsyn.com/max-altschuler

On this episode, Mike is joined by Max Altschuler. Max is the VP of Marketing at Outreach, Founder of Sales Hacker and fellow Sun Devil! #ForksUp. They discuss empathy and things to consider when working with customers during a crisis. 

Questions Answered:

  • What inspired Max’s LinkedIn Post about Sales?
  • How can you build trust and rapport digitally?
  • How do you help your team during times like these?

Key Takeaways:

  • If you don’t understand basic EQ, you are going to miss the mark.
  • Work on building a long-term relationship.
  • Now is a critical time to build trust.
  • In crisis, leadership has to stand up and be thoughtful about how they are leading their teams.
  • Lead with empathy in your messaging, don’t be as aggressive. 
  • Be purposeful in who you are contacting right now. 

Show Links:

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