How Good Humans Sell - Author Catherine Brown - 268

On this episode, Catherine Brown joins Mike for a great conversation. They discuss her new book and some challenges we tend to face with our perception and confidence in Sales. 

Key Takeaways:

• At our core, people believe they are not enough. We posture and have our brand but deep down a lot of the sales challenges we have and the complication that we bring to the situation is because we are complicated inside ourself.
• Most people who feel reluctant about selling are wresting with the foundational definition of Sales.
• Operate from a principle of "them before me"
• Ask, don’t assume
• Educate, give information so that they can make the best decision for them.
• Listen more than you talk

Show Links:

• How Good Humans Sell
• Catherine on LinkedIn
• www.extraboldsales.com 

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